Who we are
HoursBack is an AI workflow assessment consultancy based in the United Kingdom. When we say “we”, “us”, or “our” in this policy, we mean HoursBack. When we say “you” or “your”, we mean you as a visitor to our website or a customer of our services.
If you have any questions about this policy, you can contact us at hello@hoursback.co.uk.
What data we collect
We may collect the following personal data:
- Contact information - your name and email address when you book an assessment, complete a quiz, or subscribe to our mailing list.
- Business information - details about your business, workflows, and tools that you share with us during the quiz, questionnaire, or assessment call.
- Payment information - payment details are processed securely by our payment provider (Stripe). We do not store your full card details.
- Usage data - anonymous analytics data about how you use our website, collected via Plausible Analytics (a privacy-friendly, cookie-free analytics tool).
How we use your data
We use your personal data to:
- Deliver the AI workflow assessment service you have purchased
- Send you your quiz results and personalised action plan
- Communicate with you about your booking, including confirmation emails and follow-ups
- Improve our website and services based on anonymous usage patterns
- Send you marketing emails, but only if you have explicitly opted in - you can unsubscribe at any time
Legal basis for processing
We process your data under the following legal bases as defined by UK GDPR:
- Contract - to deliver the services you have purchased from us
- Legitimate interest - to improve our website and services
- Consent - for marketing communications, which you can withdraw at any time
How we store and protect your data
Your data is stored securely using industry-standard encryption. We use trusted third-party providers including Supabase (database), Stripe (payments), and Resend (email). All providers are GDPR compliant.
We retain your data for as long as necessary to provide our services and comply with legal obligations. Assessment reports and related data are retained for 12 months after delivery, after which they are deleted unless you request otherwise.
Cookies
We use Plausible Analytics, which does not use cookies and does not collect personal data. We do not use any tracking cookies on this website.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent for marketing communications
- Request a copy of your data in a portable format
- Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled
To exercise any of these rights, email us at hello@hoursback.co.uk.
Third-party services
We use the following third-party services:
- Stripe - payment processing
- Cal.com - appointment scheduling
- Plausible Analytics - privacy-friendly website analytics
- Supabase - secure data storage
- Resend - transactional email delivery
- Zoom - video calls for assessment sessions
Affiliate links and tool recommendations
Some of the tool recommendations on our website, in quiz results, and in assessment reports contain affiliate links. This means HoursBack may earn a small commission if you sign up to a recommended tool through one of these links. This does not affect the price you pay for any product or service.
Affiliate revenue helps us keep the cost of our assessment services as low as possible for our clients.
Our recommendations are based solely on what we believe will save you the most time based on your specific business needs. We are not paid by any third-party provider to recommend their product, and the inclusion of affiliate links does not influence which tools we recommend. Alternative providers are always available, and we encourage you to evaluate any tool independently before purchasing.
Where affiliate links appear
Affiliate links may appear in the following locations across our services:
- AI readiness quiz results (quick win tool recommendations)
- Assessment reports delivered to clients (tool recommendation sections)
- Client-facing interactive report pages
- Blog posts and content where specific tools are mentioned
- Prompt library where tools are referenced
Not all tool links on our website are affiliate links. Where a tool does not have an affiliate programme, we link directly to the provider’s website with no commercial relationship.
Data shared with affiliate partners
When you click an affiliate link, the third-party provider may receive information about the referring source (HoursBack). We do not share your personal data, assessment results, or business information with any affiliate partner. Any data you provide to a third-party tool after clicking an affiliate link is subject to that provider’s own privacy policy.
Your rights regarding affiliate links
You are never obligated to use any tool we recommend. You are free to navigate directly to any provider’s website rather than using our affiliate link. This will not affect the service you receive from HoursBack in any way. If you have concerns about our affiliate relationships, please contact us at hello@hoursback.co.uk.
For full terms relating to affiliate links, third-party tool liability, and our disclaimer of responsibility for third-party services, please refer to our terms of service.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date. If we make significant changes, we will notify you by email where possible.