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Free tools/Pricing power calculator
Free tool · No sign-up required

Are you under-pricing your service?

Six inputs. We'll compare your effective hourly rate to your target, suggest a realistic capped uplift, and show the annual revenue uplift if you held volume.

Pricing power calculator hero illustration

Your current pricing

£1,500
8
18 mo
You've held prices for over a year.
60%
A win rate >80% often means you're underpricing
10h
£120

Your numbers

Recommended price per job

£1,200

Capped at +25% of your current price so the advice is realistic. You're already at or above your target.

Effective rate today

£150 /hr

Annual uplift

£-28,800

Annual revenue

£144,000 today → £115,200 at recommended pricing

What this means

You're priced about right

Your effective rate is at or above your target. Healthy. Save this for next quarter.

Book an Assessment £799
Optional

Get the four-step price raise

A one-page follow-up: the four-step we use inside an Assessment to raise prices without losing your best clients. Includes the script for the awkward email. No spam.

We’ll be in touch with the follow-up. Your email stays with us.

Free

Personal score + 3 quick wins to try

The 9-question AI readiness quiz. Two minutes, no sign-up. We send your score and three small things you can try this week.

Take the free quiz

From £799

AI workflow assessment

60-minute interview, then a custom report with named tools, exact steps and a 5-day plan delivered within two working days of your call. Money-back if we don’t surface 5+ hours a week.

Book an assessment £799

Done for you

Done-for-you agent build

We design, build, and hand over the AI agent. Scoped on a call and priced for the job, from £949. Best for owners short on time, not ideas.

See agent builds

How this works

Two-thirds of UK service businesses haven’t raised prices in the last 12 months. Most could lift 10-15% with no client loss. The reason owners don’t is rarely strategic — it’s the fear of a difficult conversation. To see how much of your own week goes on work below your rate, try the founder hours tracker.

We take your current price, your hours per job, and your target rate, and work out the gap. The recommended price is capped at +25% of your current price because any single move above that is high-risk for an owner-operated service business.

The annual uplift assumes win rate holds at your current level. In practice, raising prices typically lowers win rate by 5-15% and raises margin by 25%+, which is the trade most owners want once they see the numbers.

Quick FAQ

Questions about this tool.

Any single price move above 25% is high-risk for an owner-operated service business — you lose customers and confidence at the same time. The 25% cap forces the tool to give realistic advice, not aspirational advice.
If you're winning more than 80% of the quotes you put out, you're almost certainly under-pricing. A healthy small service business wins 40-65% of quotes. Higher than that means you're not testing the market.
We almost always recommend rolling new pricing to new clients only, with existing clients grandfathered for 6-12 months. That's the move we walk through inside an Assessment.
Only if you opt in to the email follow-up. The tool runs entirely in your browser otherwise.
A 60-minute interview, then a custom report with named tools, exact steps and a 7-day plan delivered within two working days of your call. £799, money-back if we don’t surface 5+ hours a week. See what’s in the report.