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Free tools/Pricing power calculator
Free tool · No sign-up required

Are you under-pricing your service?

Six inputs. We'll compare your effective hourly rate to your target, suggest a realistic capped uplift, and show the annual revenue uplift if you held volume.

Pricing power calculator hero illustration

Your current pricing

£1,500
8
18 mo
You've held prices for over a year.
60%
A win rate >80% often means you're underpricing
10h
£120

Your numbers

Recommended price per job

£1,200

Capped at +25% of your current price so the advice is realistic. You're already at or above your target.

Effective rate today

£150 /hr

Annual uplift

£-28,800

Annual revenue

£144,000 today → £115,200 at recommended pricing

What this means

You're priced about right

Your effective rate is at or above your target. Healthy. Save this for next quarter.

Book an Assessment £799
Optional

Get the four-step price raise

A one-page follow-up: the four-step we use inside an Assessment to raise prices without losing your best clients. Includes the script for the awkward email. No spam.

We’ll be in touch with the follow-up. Your email stays with us.

Free

Personal score + 3 quick wins to try

The 9-question AI readiness quiz. Two minutes, no sign-up. We send your score and three small things you can try this week.

Take the free quiz

From £799

AI workflow assessment

60-minute interview, 48-hour custom report with named tools, exact steps and a 7-day plan. Money-back if we don’t surface 5+ hours a week.

Book an Assessment £799

Done for you

Done-for-you Agent Build

We design, build, and hand over the AI agent. Scoped on a call, priced by complexity band. Best for owners short on time, not ideas.

See Agent Build

How this works

Two-thirds of UK service businesses haven’t raised prices in the last 12 months. Most could lift 10-15% with no client loss. The reason owners don’t is rarely strategic — it’s the fear of a difficult conversation.

We take your current price, your hours per job, and your target rate, and work out the gap. The recommended price is capped at +25% of your current price because any single move above that is high-risk for an owner-operated service business.

The annual uplift assumes win rate holds at your current level. In practice, raising prices typically lowers win rate by 5-15% and raises margin by 25%+, which is the trade most owners want once they see the numbers.

Quick FAQ

Questions about this tool.

Any single price move above 25% is high-risk for an owner-operated service business — you lose customers and confidence at the same time. The 25% cap forces the tool to give realistic advice, not aspirational advice.
If you're winning more than 80% of the quotes you put out, you're almost certainly under-pricing. A healthy small service business wins 40-65% of quotes. Higher than that means you're not testing the market.
We almost always recommend rolling new pricing to new clients only, with existing clients grandfathered for 6-12 months. That's the move we walk through inside an Assessment.
Only if you opt in to the email follow-up. The tool runs entirely in your browser otherwise.
A 60-minute interview, a 48-hour custom report with named tools, exact steps and a 7-day plan. £799, money-back if we don’t surface 5+ hours a week. See what’s in the report.